Pier Sixty-Six Joins the Boomerang Network

Boomerang is thrilled to welcome the newly reimagined Pier Sixty-Six Resort & Marina in Fort Lauderdale, Florida to the Boomerang Network, further expanding Boomerang’s footprint across premier destinations in the Sunshine State.

Palm Springs Plaza Theatre Joins the Boomerang Network

Boomerang is proud to welcome the Palm Springs Plaza Theatre to the Boomerang Network, joining a growing list of world-class venues managed by Oak View Group (OVG) that are redefining what an exceptional guest experience looks like.

When Lost Items Become a PR Crisis: Protecting Your Brand in the Moment

In travel, sports, entertainment, and hospitality, reputation is currency. A single customer interaction can ripple into headlines, viral social media posts, or lasting brand loyalty. And while most executives think about brand protection in the context of safety, cleanliness, or guest experience, there’s one often-overlooked touchpoint that can make or break trust: how you handle lost items.