Boomerang started the new year with a prestigious invitation to attend Saudia Airlines’ premier innovation event, Saudiathon, in Jeddah, Saudi Arabia. This exclusive program brings together forward-thinking startups worldwide, all focused on reshaping the future of air travel. As one of the selected companies, we were given the opportunity to fly to the Kingdom on Saudia Airlines and showcase Boomerang’s transformative technology to the airline’s top executives and industry leaders.
Saudiathon is more than just a competition—it’s a powerful testament to Saudia Airlines’ commitment to driving innovation in aviation. By investing in fresh ideas and emerging technologies, Saudia Airlines is setting a precedent for how legacy carriers can evolve, modernize, and truly enhance the passenger experience.
Each participating startup was paired with a Saudia Airlines executive mentor, ensuring a direct line to decision-makers who understand the challenges and opportunities within the airline ecosystem. The event format was rigorous: nearly 50 pods of judges evaluated two-minute rapid-fire pitches, scoring them based on impact, feasibility, and alignment with Saudia’s innovation goals.
After a highly competitive first round, the top 10 startups with the highest scores advanced to the final stage—a pitch on the main stage in front of Saudia Airlines’ top leadership. Boomerang was honored to be named a finalist, standing alongside some of the most cutting-edge and customer-centric startups pushing the boundaries of travel technology.
Our experience at Saudiathon was nothing short of remarkable. Being selected and recognized at such a prestigious event reinforces that innovation in Lost & Found technology is a game-changer for airlines, enhancing customer satisfaction, streamlining operations, and driving loyalty. Saudia Airlines’ dedication to pioneering next-generation solutions shows a clear understanding of what the modern traveler values: efficiency, reliability, and seamless experiences.
As the travel industry continues to evolve, programs like Saudiathon play a crucial role in shaping its future. Airlines that embrace innovation will win over passengers, build lasting trust, and ultimately elevate their competitive edge.
A huge thank you to Saudia Airlines for this incredible opportunity. We’re excited to see the ideas and partnerships formed at Saudiathon shape the next era of travel.
#FoundOnBoomerang
Skyler Logsdon
CEO, Boomerang
