The short answer
Odin is a public inquiry form: travelers report a lost item, add contact details and photos, and say how they would like to get it back. The public terms say the service is operated by JMA Strategy Group on behalf of the airport operator, and Hallmark Aviation Services is named in the shipping terms. Boomerang is a full lost-and-found platform, with AI matching, automated updates, a dedicated guest account, an AI support agent, and claim status without staff chasing every message. Boomerang offers multiple revenue-share opportunities, and partners on average earn back upwards of 25% of their annual contract value every year.
Boomerang may suit you if
- You want a platform built only for lost and found, not one line of a broader aviation-services offering
- You want guests to manage a claim in their own account, with updates at every step
- You want AI matching, shipping, analytics and revenue share in one place
At a glance
| Feature | Value | Boomerang | Odin |
|---|---|---|---|
| Focus | ValuePlatform wide | BoomerangPurpose-built for lost and found and KeepSafe | OdinA lost and found inquiry service, used with a large aviation-services company that runs many airport lines of business |
| AI item intake | ValuePlatform wide | BoomerangAI turns a simple description and a photo into a logged item | OdinTravelers can add photos of the item or where they lost it |
| Matching | ValuePlatform wide | BoomerangAI matching on photos, descriptions, dates, locations and venue context, confirmed by staff and then by the guest | OdinNot listed |
| Guest updates | ValueGuest | BoomerangCo-branded emails at every step, a guest account and Boo, an AI support agent, 24/7 | OdinA public inquiry form, so the team can contact the traveler if the item is found |
| Dedicated guest account | ValueGuest | BoomerangA dedicated guest account where guests sign in, manage their claim, take actions and see details. We have invested in it, and we keep investing | OdinA public report form |
| Dedicated guest app | ValueGuest | BoomerangComing soon | OdinNot listed |
| Friendly, modern UI/UX | ValuePlatform wide | BoomerangA friendly, modern interface for busy venue teams and for guests | OdinNot listed |
| Apple Find MyBoomerang exclusive | ValuePlatform wide | BoomerangTrue Apple Find My integration, approved by Apple | OdinNot available |
Claim fraud protectionMore about this featureScammers sometimes file fake claims for valuables. Boomerang keeps inventory private, verifies the guest email before a claim is accepted, and checks every match twice: staff first, then the guest. Every decision is logged. | ValuePlatform wide | BoomerangStaff and guest double verification, a verified guest email, and private inventory | OdinNot listed |
| Activity feed and audit log | ValuePlatform wide | BoomerangActivity history and audit trail on every item and claim, with who and when for every edit, move and decision | OdinNot listed |
| Internal notes | ValuePartner | BoomerangInternal notes with rich text, attachments and pinning on every item | OdinNot listed |
| In-built guest messaging | ValueGuest | BoomerangInfo requests from the portal, co-branded emails, and Boo, an AI support agent, 24/7 | OdinNot listed |
| Inventory privacy | ValuePlatform wide | BoomerangPrivate inventory. Guests describe what they lost, and staff and the guest verify before anything is released | OdinNot listed |
| Revenue for the venue | ValuePartner | BoomerangMultiple revenue-share opportunities. Partners on average earn back upwards of 25% of annual contract value every year | OdinNot listed |
| How guests start | ValueGuest | BoomerangA branded link or QR, then a guest account with live status, payment and tracking | OdinA public lost-item inquiry form on a dedicated airport subdomain |
| Return options | ValueGuest | BoomerangGuests choose pickup or shipping, pay online, and get tracking | OdinThe inquiry form asks how the traveler would like to receive the item if it is found |
Job by job
Purpose-built vs a broader aviation-services offering
Hallmark Aviation Services is a large incumbent in airport work, including baggage and lost and found staffing. Odin is the inquiry service travelers use at airports such as Portland, Seattle-Tacoma and Dallas-Fort Worth. Boomerang does one job: getting lost items back to guests, with modern AI and UI built for that work.
Lost and found is uniquely different from the rest of guest or team operations. A guest who is desperate to get something back might email every day for weeks, and that can turn into 30 or more emails plus daily calls from one person, which leaves a bad taste. Boomerang handles all of that for you: automated updates at every step, a guest account, an AI support agent, and claim status without staff chasing it.
From an inquiry form to a guest account
Odin's public form collects contact details, item information, photos and a preferred return method, and says the team will contact the traveler once the item is found. Boomerang gives each guest a dedicated account to sign in, manage the claim, take actions and see details, with automated updates at every step and Boo, an AI support agent.
Matching and verification
Boomerang matches claims to private inventory with AI, staff confirm the match, and the guest checks the same details before anything is released.
Switching to Boomerang
Sign the agreement, join a 30-minute kick-off call and add the claim link to your website. We bulk import open inventory so the back room is searchable on day one. Larger airport rollouts add on-site workshops, SOPs and signage.
What partners see
- On average, Boomerang triples a partner's return rate
- 3x
- On average, Boomerang triples a partner's return rate
- more claims once lost and found goes digital
- 1.5 to 2x+
- more claims once lost and found goes digital
- of annual contract value that partners on average earn back every year through revenue share
- 25%+
- of annual contract value that partners on average earn back every year through revenue share
“Following the Boomerang demo, we were blown away... it had everything that we didn't know we needed.”
Questions
Is Odin a Hallmark Aviation product?
The public terms on Odin sites say the inquiry service is operated by CHT Legatum, LLC, doing business as JMA Strategy Group, on behalf of the airport operator. Hallmark Aviation Services is a large aviation-services company named in those shipping terms, and airport lost-and-found pages use Odin forms.
How do you stop the wrong person from getting an item?
Two checks. Your team reviews every match side by side and can ask the guest a question from the claim. Then the guest sees the same details your team logged, like photos and where it was found, next to what they described, and approves or declines before anything ships. Every decision is logged.
Can we bring our existing inventory over?
Yes. We bulk import your open inventory as part of go-live, so the whole back room is searchable on day one and nobody has to log it twice.
How is Boomerang priced?
An annual platform subscription sized to your venues and volume, with every new feature included as it ships. Guests pay fair shipping. Boomerang offers multiple revenue-share opportunities, and partners on average earn back upwards of 25% of their annual contract value every year. Book a demo and we will scope it with you.
How long does go-live take?
Sign the agreement, join a 30-minute kick-off call and add the claim link to your website. Larger rollouts add on-site workshops, SOPs and signage for every location.
About this comparison
Details come from public pages and listings as of November 2026. Products change, so check with each provider for the latest. Spot something out of date? Email [email protected].