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Theme parks · A UK theme park · Last updated November 2026

A UK theme park: 3x return rate in the first 3 months

Went from a 9% average return rate and an overloaded call center to no manual phone intake at all.

3x

return rate in the first 3 months

Before Boomerang

Averaged a 9% return rate, with some months under 1%. Claims came in from many sources and overloaded the call center. Guests got a single email after submitting a claim.

Results

  • Boomerang took over lost and found support, eliminating manual phone intake of claims
  • Tripled its return rate in the first 3 months
  • 40,000+ automated email updates sent to guests

Most partners prefer to stay anonymous, so this story uses a venue descriptor. Every number is real and comes from the partner or from Boomerang's own records.

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